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VISION

Brekka intends to play an active role in the transition to a more sustainable, by committing to reduce the direct impacts associated with the Brand’s operational activities and in the development of the product offering – while recognizing the importance of the people who work throughout the value chain.

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MISSION

The progressive impoverishment of the planet does not only concern resources but also the community; Brekka is committed to listening to the consumer who returns to regain possession of his time and a more sustainable lifestyle, encouraging him towards responsible consumption and a balanced life.

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VALUES

Brekka is a sustainable company that wants to build a lasting relationship of trust with all stakeholders by making people protagonists, promoting teamwork and promoting an agile organization of work to meet the needs of a new responsible consumer.

IT ALL STARTS WITH A HOLIDAY

THE 1980s

It was the winter of 1987 in Courmayeur when two young friends, both Bocconi students from Milan, transformed a simple but ingenious idea into a real and authentic business. During a skiing break, as they were looking for seats at a hut, they noticed a skier who planted his skis in the snow, rested his ski poles on his ski bindings, then wrapped and buttoned his jacket around the skis, creating a chair with a backrest. The shape was that of a beach chair, only that instead of sand… there was snow!. “It would be an innovative product, certainly original and with no competitors … we had to try. Absolutely!” say the two entrepreneurs. In fact, once returned to Milan from this inspiring holiday, the duo created a practical, easy to assemble, pocket-sized, cold-resistant and economical product with the help of their university friends.

01 img AmakaSki2

Since the “AMAKA SKI” success was so immediate, the product was born before the brand. The two men knew they had a short amount of time to find a simple name that had to be recognizable, impactful and easy enough to overcome language barriers. So, while more than 3 million skiers visited the snow-capped mountains and the Italian Alberto Tomba won 2 gold medals at the Winter Olympics in Calgary, the two young entrepreneurs created a new brand from the fusion of the first syllables of their surnames: Bressi and Cannilla, On the 11th of April 1988 Brekka was founded.

02 fondatori2

THE 1990s

The ’90s began in the best way Brekka could ever imagine: its participation in the ISPO tradeshow secured new overseas exports to Japan, Korea, USA and Canada. The success brought the necessity to develop an official logo. They opt for a simple design that highlights the Italian origins and identity by integrating, in the letter E of the name, a red and a green line – deliberately inversed to the order on the national flag. A simbol for remembering the importance of thinking outside the box and to live life courageusly.

03. cappellini2

In the same year, with the introduction of products such as the ANTIFREEZE MASKS and the super successful CRAZY HATS, Brekka corroborated its spot in the international market conquering a large public who wanted to live in a stylish and stress-free way. In fact, Brekka products made high-altitude skiing more fun: to wear a crazy hat meant being excited, fun-loving and carefree. The Italian brand also became official sponsor of the Italian Ski Federation and famous riders such as Alberto Tomba, Kristian Ghedina and Deborah Compagnoni.By the middle of 1992, Brekka felt the need to identify itself with a stronger logo: the new version showed a stylized, movingman’sbodywith a spiral head in a squared box. The pay-off read “Brain at Work” and it represented the company’s values and attitude.

03 ghedina2

THE YEARS 2000

In the new millennium Brekka became even stronger in international markets. The presence of the Milanese brand began to be perceived as something more than a simple product as it affirmed itself in the world of winter sporting goods, so much so that it decided to branch into knit accessories and to develop a wider range of made in Italy fleece clothing. In short, a supreme breakthrough in quality: from product to brand.Between the end of 2011 and early 2012, the company proceeded to a decisive restyling of the brand, thus becoming more modern and less tied to the 90’s. Orange becomes the primary color in logo and a new slogan was developed: “SMART LIVING OUTDOOR”.

05 brekka 20002

THE 2010S “THE JOURNEY CONTINUES”

Brekka’s final revolution is the restyling of the logo: the spiral on an orange background has been replaced by white capital letters on a black background, creating a contrast that expresses the genuineness of the brand’s new identity. Every year since 2015, Brekka has presented two outerwear and accessories collections; the main collection is for the autumn-winter and the other one for spring-summer. Innovation, attention to detail and creativity characterise all the brand’s products.

01 img AmakaSki2

THE 1980s

It was the winter of 1987 in Courmayeur when two young friends, both Bocconi students from Milan, transformed a simple but ingenious idea into a real and authentic business. During a skiing break, as they were looking for seats at a hut, they noticed a skier who planted his skis in the snow, rested his ski poles on his ski bindings, then wrapped and buttoned his jacket around the skis, creating a chair with a backrest. The shape was that of a beach chair, only that instead of sand… there was snow!. “It would be an innovative product, certainly original and with no competitors … we had to try. Absolutely!” say the two entrepreneurs. In fact, once returned to Milan from this inspiring holiday, the duo created a practical, easy to assemble, pocket-sized, cold-resistant and economical product with the help of their university friends.

Since the “AMAKA SKI” success was so immediate, the product was born before the brand. The two men knew they had a short amount of time to find a simple name that had to be recognizable, impactful and easy enough to overcome language barriers. So, while more than 3 million skiers visited the snow-capped mountains and the Italian Alberto Tomba won 2 gold medals at the Winter Olympics in Calgary, the two young entrepreneurs created a new brand from the fusion of the first syllables of their surnames: Bressi and Cannilla, On the 11th of April 1988 Brekka was founded.

02 fondatori2
03. cappellini2

THE 1990s

The ’90s began in the best way Brekka could ever imagine: its participation in the ISPO tradeshow secured new overseas exports to Japan, Korea, USA and Canada. The success brought the necessity to develop an official logo. They opt for a simple design that highlights the Italian origins and identity by integrating, in the letter E of the name, a red and a green line – deliberately inversed to the order on the national flag. A simbol for remembering the importance of thinking outside the box and to live life courageusly.

In the same year, with the introduction of products such as the ANTIFREEZE MASKS and the super successful CRAZY HATS, Brekka corroborated its spot in the international market conquering a large public who wanted to live in a stylish and stress-free way. In fact, Brekka products made high-altitude skiing more fun: to wear a crazy hat meant being excited, fun-loving and carefree. The Italian brand also became official sponsor of the Italian Ski Federation and famous riders such as Alberto Tomba, Kristian Ghedina and Deborah Compagnoni.By the middle of 1992, Brekka felt the need to identify itself with a stronger logo: the new version showed a stylized, movingman’sbodywith a spiral head in a squared box. The pay-off read “Brain at Work” and it represented the company’s values and attitude.

03 ghedina2
05 brekka 20002

THE YEARS 2000

In the new millennium Brekka became even stronger in international markets. The presence of the Milanese brand began to be perceived as something more than a simple product as it affirmed itself in the world of winter sporting goods, so much so that it decided to branch into knit accessories and to develop a wider range of made in Italy fleece clothing. In short, a supreme breakthrough in quality: from product to brand.Between the end of 2011 and early 2012, the company proceeded to a decisive restyling of the brand, thus becoming more modern and less tied to the 90’s. Orange becomes the primary color in logo and a new slogan was developed: “SMART LIVING OUTDOOR”.

THE 2010S “THE JOURNEY CONTINUES”

Brekka’s final revolution is the restyling of the logo: the spiral on an orange background has been replaced by white capital letters on a black background, creating a contrast that expresses the genuineness of the brand’s new identity. Every year since 2015, Brekka has presented two outerwear and accessories collections; the main collection is for the autumn-winter and the other one for spring-summer. Innovation, attention to detail and creativity characterise all the brand’s products.