At the 101st edition of Pitti Immagine Uomo, Brekka wants to tell the story of its new Back to Basic collection, starting with the stand set up, which has been carefully studied and elaborated to create balance and continuity between the three different souls of the collection and the brand itself: Urban, Explorer, Active.
The structure of the stand has an essential style, with neutral colors in shades of gray alternating with the colors of the three lines that allow to highlight the real protagonists of the exhibition: clothing.
In full urban style, the lines on the floor guide the visitor through the experience of the Brekka world, representing also the common thread of the entire collection: the green and sustainable vocation undertaken by the company.
The spaces are organized in such a way that visitors can get in touch with the different souls of the collection: from the more urban line to the sporty one, to tell the fundamental values: innovation, comfort and versatility.
The storytelling starts from the Explorer line, the most casual and essential one for leisure time, followed by the Urban collection for those who have a hectic city lifestyle and ends with the Active line, the heart of the collection that represents the sporty soul that has characterized the Milanese brand since its origins.
The aim is, in fact, to combine the history of the brand with the current vision more oriented to the future according to the concept of evolution and transformation expressed by the much more famous Lavoisier: “Nothing is created, nothing is destroyed, everything is transformed”.